I finally figured out pretty much all of my packaging materials. There is one small exception…gray striped tissue paper. If you are reading this and you know of a location where gray striped tissue paper can be purchased, please PLEASE email me!! I know it exists…I saw it in another photographer’s packaging over on pinterest. It has to exist! What kind of world would it be without gray striped tissue paper? Tissue paper aside, I have been working on putting together cohesive marketing/packaging materials since I got my new blog design back in August. I started out with a few basic ideas and have been building on them since. There have been several different versions of things since then, but I’ve finally settled on something I like. Hopefully I will continue to tweak it and make things even better as I go and as I find out what works and what doesn’t. If you are interested, most of my inspiration can be found here on my packaging pinterest board.
Some might say that a newer photographer such as myself should be investing more into gear and education than in putting together packaging, but I really feel that it’s important to not only create a strong brand for myself, but to also really wow my clients with everything I do, including presentation. I would argue it’s even more important to start out with a strong brand rather than having to figure one out down the line. Clients will respect you so much more when you respect yourself and put yourself together professionally. Would you go to a job interview wearing ripped jeggings and flip flops? Heck no, you’d put together a polished outfit that represents you in a professional way. Also, a lot of my stuff is handmade so the cost is a lot less than what you would think.
Anyway, without too much more yapping, here are some previews of my packaging!
Engagement and portrait DVDs are slipped into Kraft cd cases and tied up with a print release form, printing tips card, and handwritten thank you note. All my stickers are homemade…I designed them on my laptop, printed them on full sheet labels, and used a Fiskars paper cutter to slice them up. The notes are homemade too…I designed them myself and printed them on a thick linen cardstock and used the Fiskars paper cutter to cut them to size. Eventually I will probably outsource all that and have my labels and cards printed somewhere else but right now it works just fine.
Wedding DVDs are given extra special treatment! Instead of putting the DVD of images into a kraft case, I use a nice tin DVD case and package that up with a few extra treats.
All DVD labels are hand typed by yours truly on a vintage royal typewriter. I promise you that’s just as cool as it sounds.
Kraft Cd Cases – Rebinder.com
Twine – Divine Twine in Oyster
Print Release Cards/Thank You Cards – Paperandmore.com
DVD Tins – Meritline.com
Kraft Mailers – Uline.com
Gray Envelopes – Paper Source
EcoFiller – Officemax.com