Maybe it’s just me, but pricing always seems like one of the trickiest parts of running your own business. And when it comes to albums, it can get especially tricky! Album costs, your time spent working on them, your market, and a ton other factors go into coming up with that specific number. You want your clients to have an album when they walk away from their experience with you, but you also need to charge enough to make a decent profit and make it worth your time and effort.

As I’ve mentioned before, I use Align Album Design for many of our albums. They’ve come up with an easy quiz to help you evaluate your current pricing and see where you can make improvements. It’s only 3 questions! It’s super quick! Once you’re done they email you with your album sales strategy alter-ego and some feedback on whether or not your pricing lines up with your values. I took it myself and it was really interesting to see the results! Click here to take the quiz now! (Follow the link in the upper-right-hand side of the screen.) And when you get your results, come back to this post and share them in the comments! I’d love to hear whether you think they are accurate and if the feedback provided was helpful!

I can’t have a post without something pretty to share too, so here are a few of my favorite spreads from one of our most recent albums. Emily and Cameron’s wedding experience with us ended with a beautiful navy leather album designed of course, by Align.

Did you like this post? Check out the rest of the For Photographers Series!