Mini Off Season Goals


July 16, 2013

Over the past couple of years I’ve noticed a little bit of a trend…May and June are super popular for weddings and so are September and October. Those tend to be my busiest months by far. The months between late November-March are typically considered the off season because you’re not shooting as much and probably editing a lot less too. Last year and this year I got a little “mini off season” break midsummer, which has been AMAZING. When you’re a creative professional it can be hard to balance all of the tasks you have to do to keep the business running smoothly with you know…actually having time to be creative and refresh your creative “juices” so to speak. This is why the mini off season is so amazing! This summer I actually purposefully made my mini off season in July! Since I met my goal for the rest of the year I decided taking July “off” was my treat to myself. This meant not scheduling things on weekends in July and giving myself more free time for myself during the week than I would normally have. Having the freedom to spend an afternoon at the library or out to lunch with a friend is such a luxury to me since the rest of my season is so hectic.


During the typical off season I come up with a list of goals for myself…or things that I need to make sure I get done while I have more downtime in which to do them. This year I decided that I needed to do the same things for my mini off season! I know the month will be over before I know it and with a big project I’m working on quite a bit behind the scenes (check back tomorrow for an announcement on what that big project is!!) I need to stay pretty organized.

Here’s what I came up with! Hopefully sharing the list with you guys will keep me accountable!

Business Goals

– Update client lounge
– Launch Secret Project (we’re announcing it tomorrow!!)
– Organize archived files on my hard drive
– Create all new client questionnaires
– Sit down and look through my workflow for any bottlenecks and come up with solutions
– Submit weddings and engagement sessions from the first half of the season
– Create and shoot at least two DIY posts for the blog
– Create my own sample timeline to send to my clients as an example
– Finally order a sample album! (majorly slacking on this one!)

Personal Goals

– Get a library card
– Go crabbing
– Finish DIY projects for the baby shower I’m planning
– Go tubing
– Order longer curtains for our bedroom
– Send more thank you notes
– Exercise four days a week (ha)

There are only a couple more weeks left in my mini off season, but I’m hoping to make the most of them so I can go into my busy September/October ready to tackle everything that comes my way and still have time to enjoy my favorite things about fall! Did any of you have a mini off season this year? Or were your weddings spread out more evenly through the year?

Leave a Comment

  1. Lauren C

    July 16th, 2013 at 10:09 am

    I feel like 80% of those goals could be mine, too. You’ve actually given me goals that I never thought of but definitely should try to do! I’m sure you’ll do great at reaching all of them. Don’t have much of a mini off-season myself, but I might have to schedule one for next year because I could use a break!

  2. Emilia Jane

    July 16th, 2013 at 10:10 am

    I have a little break right now too and need to make a similar list. You’ve got this girl!!

  3. Dani

    July 16th, 2013 at 10:24 am

    I purposely schedule the whole month of august off. I need a calm before the next storm aka September and October. And dude, I really want a library card. Good call.

  4. Natalie

    July 16th, 2013 at 10:49 am

    We share so many of the same goals! And one of them (go crabbing) we can check off the list two weeks from today! 🙂

  5. katie

    July 16th, 2013 at 11:38 am

    I have SO many similar goals as you! I can’t wait to hear about the secret project!

  6. molly @ still being molly

    July 16th, 2013 at 3:55 pm

    ooooooo i can’t wait to hear what your secret project is!!

  7. ashley barnett

    July 16th, 2013 at 9:03 pm

    Fun!! My mini break is consumed with wedding DIY…and sample albums…lol. It’s been so nice not having any weddings this month, especially with how crazy hot it has been!

  8. Maria

    July 16th, 2013 at 11:09 pm

    As a degreed librarian, it makes my heart swell to hear about personal goal #1 🙂

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