Recently I decided it was time to upgrade my “has seen better days” HP laptop to something a little newer and faster. Anything would have been a HUGE upgrade from this $500 purchase I scraped together money from three paychecks to buy almost three years ago when I started the business (the struggle was real, guys). It was finally time for me to get my first Mac! I’ve loved every single Apple product I’ve ever owned (iPods, iPhones, and an iPad) so it made sense to me to make my next computer a fruit too.

You might be reading this thinking, okay that’s nice, Katie…but what the heck does this have to with pricing???

It does! I promise!!

As I was shopping for a computer and getting really stressed out trying to narrow down the countless amount of options Apple has, it dawned on me that I don’t love a million options. I like keeping things simple. You tell me I have a choice between two packages? Fine, I’ll decide which one I like better after carefully considering both. You tell me I have to do the work to create a package myself when I don’t even know what half of the options mean (like, i5 vs i7, or nvidia graphics or iris graphics??), I’m going to freak out.

The simplicity thing makes me feel so much better about life. I personally like to see a package, know what the cost is, and know what I’m getting. Straightforward. Easy. That’s also how my pricing works for my wedding collections. I offer two packages…the main difference being one has an album, and one does not. You can add things on if you’d like, but you don’t have to. It’s so easy and it makes it so much simpler for my clients too!

It’s important that however you decide to price yourself, whether that’s a la carte, a la mode, packages, or whatever, you make sure your pricing structure is set up the way YOU love to shop. it’s so much easier for you to sell your pricing and packaging when it makes sense to YOU and feels right.

The epilogue to my Mac story: I really want apple pie right now. 😉