I’ll admit it.

I was skeptical about this book. I mean, it was published in 1937!! That’s before my grandma was born! I wasn’t sure that it would offer anything relevant, or that it could offer any advice that wouldn’t seem outdated in the technology fueled age we live in now, but I gave it a try anyway, because it was on sale in the kindle store. And gosh, I’m so glad I did!

Even though the book was written over 75 years ago, it’s still very easy to read and has lots of little anecdotes that made it interesting and enjoyable. The principles the book covers are all very simple things, but they’re written in a way that makes you think “Wow, why didn’t I think of that??”. If you have a kindle or the iPad kindle app, you know you can highlight passages in the books you read and then go back and look at them later…well I highlighted something on every other page. At least. There were so many good little tidbits of knowledge, many of them are common things that we all know (but don’t always practice), but there were many new ideas for me to consider as well!

I would definitely recommend this book for anyone, but I think it’s a really helpful read for small business owners, and photographers in particular. I’m not the most outgoing or social person until I really get to know people, so this book has definitely given me a lot of things to think about and improve upon. And not just with clients or potential clients, but with wedding guests, bridal party, vendors, and all types of others that we have to interact with on a wedding day while also focusing on the light, shooting, the timeline, and everything else there is to think about.

Because I enjoyed this book so much, I decided I want to give a copy away! I’ll gift one person either a paperback or the kindle version. All you have to do to enter to win your own copy is leave a comment with your favorite summer book. I’ll pick the winner and notify them by email on Monday!